Saturday 26 July 2008

Murphys new book

The MURPHY brothers, SEAN and KIERAN are busy as always.

It seems only yesterday that the boys made contact to suss-out the SEXTON+ organisational culture and toy with the idea of inviting us to brand and package their delicious product. We've worked closely together since and the studio lights up when Sean bounces into the studio (nothing to do with the fact that he'd be stocking our freezer with ice cream). The guys are true entrepreneurs, dynamic, ferociously hard-working, inspiring - a pure pleasure to work with.

Now they've written a book - THE BOOK OF SWEET THINGS (MERCIER PRESS, €19.99). 'The brothers are American, but visited Ireland often when growing up because their father is from CORK. They loved Dingle so much they decided to find a way to live there giving up lucrative marketing careers with global brands. With the help of the black Kerry cows, the idea of making ice cream for a living was born.

MURPHYS ICE CREAM is distributed nationally to high-end stores, they have stores in KILLARNEY and DINGLE (we branded their building head-to-toe) and, according to GEORGINA CAMPBELL in the IRISH INDEPENDENT, their Dingle store has become a landmark - 'anyone visiting Dingle will know the cheerful blue and white Murphys shop'.

Check these out:

Kierna's blog is here:

Independent article here:

Book for sale by Mercier Press here:

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